Listen to Wayne Hurlbert on Blog Talk Radio







Keynote speaker, consultant and adviser to some of the most admired companies in the world, and author of The Five Secrets You Must Discover Before You Die, Dr. John Izzo shares the wisdom learned from conversations with people who have lived their lives and have no regrets. John Izzo shares how to identify the sources of happiness and meaning as well as lessons learned, regrets, major crossroads, and what did not contribute to meaning in their lives. Discover the secrets to finding contentment, happiness, and purpose in your life. Dr. Izzo helps you to understand the common themes from the lives of those interviewed, the commonality of what really matters in their lives, and especially how to put this wisdom into practice.



Dr. John Izzo is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.



The show airs live on Thursday, August 18, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.



Keynote speaker, consultant and adviser to some of the most admired companies in the world, and author of The Five Secrets You Must Discover Before You Die, Dr. John Izzo shares the wisdom learned from conversations with people who have lived their lives and have no regrets. You will learn:



* The five secrets you must discover



* How to discover the purpose of your life



* How to address regrets and to find contentment where you are in life



* How to discover what has true meaning in your life







Dr. John Izzo (photo left) sees and feels the goodness many of us aspire to. As an author, community leader and inspiring speaker he has worked hard to talk about the essential elements of Leadership and the new frontier of that ever changing role. His interests are Development as it pertains to the individual as well at the company, Corporate Culture and the pursuit of creating places that support the individual as well as the corporate vision, and Personal Well-being in the fight to balance work and life.



Dr. John Izzo has more than 19 years experience working in a wide variety of corporate settings. His clients include nonprofit organizations, Fortune 500 companies, Healthcare Organizations and mid-size companies. Over the last two decades, John Izzo has married his first career as a minister with his second career as a management & leadership consultant to help leaders create corporations and organizations where values and purpose are the foundations for success.



Dr. Izzo spent five years as a senior organizational development consultant for Kaiser Permanente, and 4 years as Vice President of The Einstein Consulting Group, an international customer service consultancy prior to establishing his own firm. Currently he focuses on helping leaders and organizations reach sustainable success through the integration of purposeful leadership and business practices.



John Izzo obtained his Bachelor of Sociology from Hofstra University in 1978 before completing a dual Masters degree from McCormick Divinity School in Theology while simultaneously attending the University of Chicago to complete his Masters in Organizational Psychology. Dr. Izzo then completed his Ph.D. in Organizational Communication from Kent State University shortly thereafter.



He is the author of over 60 articles, and is the co-author of the best selling book “Awakening Corporate Soul: Four Paths to Unleash the Power of People at Work” and its companion workbook. His pioneering work has been featured on CNN, ABC World News, the LA Times, Canada AM, CBC Radio, The American Medical Journal, B.C. Business, The Seattle Times and the cover of Association Management Magazine on “Creating Inspiring Work Places”. His second book “Values-Shift: The New Work Ethic and What it Means for Business” (Prentice-Hall) defines how and why our work ethic is changing, and it focuses on the six major shifts people expect from work. As well, if offers practical ideas on what companies and managers can do to retain and inspire the people they need and value.



Based on leading edge research and experiences with more than 200 companies, John Izzo helps people understand these shifting values and how they differ across generations and across gender. In 2004 Berrett Koehler published John's third non-fiction book titled "Second Innocence: Rediscovering Joy and Wonder" . It is a powerful book that blends personal stories with Dr. Izzo's thoughts on work, spirituality, relationships and daily life.



Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.







If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.







To call in questions for my guest, the number is: (347) 996-5832



Let's talk with keynote speaker, consultant and adviser to some of the most admired companies in the world, and author of The Five Secrets You Must Discover Before You Die, Dr. John Izzo, as he shares the wisdom learned from conversations with people who have lived their lives and have no regrets. John Izzo shares how to identify the sources of happiness and meaning as well as lessons learned, regrets, major crossroads, and what did not contribute to meaning in their lives. Discover the secrets to finding contentment, happiness, and purpose in your life. Dr. Izzo helps you to understand the common themes from the lives of those interviewed, the commonality of what really matters in their lives, and especially how to put this wisdom into practice on Blog Business Success Radio.

Tags: The Five Secrets You Must Discover Before You Die, Dr. John Izzo, personal development, Blog Business Success, Blog Talk Radio.

Likeable Social Media



How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)



By: Dave Kerpen



Published: June 7, 2011

Format: Paperback, 272 pages

ISBN-10: 0071762345

ISBN-13: 978-0071762342

Publisher: McGraw-Hill





















"The social media revolution has given consumers around the world the most powerful voice they've ever had. It's also forced companies to think about how they can be more transparent and responsive", writes co-founder and CEO of Likeable Media, Dave Kerpen, in his straight talking and idea filled book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). The author describes how social media and traditional word of mouth advertising have combined to empower both customers and companies, and shares the strategies necessary to succeed in new social marketplace.



Dave Kerpen understands that companies must not only think and act like customers, but that they must listen to those customers as well. The age old customer action of doing business with people whom they know, like, and trust is multiplied many times over on social media. People share experiences, both good about about their relationships with companies, and those opinions spread very rapidly through social networks. For companies who are listening to the concerns of their customers, social media and Facebook's ubiquitous Like button, are the indicators of that trust. The Like button, and the equivalents in other social media platforms, are transforming the business landscape for all businesses and marketers, regardless of the size of their companies.







Dave Kerpen (photo left) recognizes the good news that every company has the opportunity to benefit from the peer to peer sharing of ideas through social media. The author shares the basic rules that all businesses must follow in order to benefit from the power of social media. From the very beginning of the book, Dave Kerpen makes clear that simply broadcasting a marketing message, and seeking customer reach and frequency of contact, is precisely the wrong approach for social media success. Instead, the author recommends engaging in conversation, listening closely to the customers, continuing the engagement, and empowering others.



Dave Kerpen points out correctly, that simply being the largest spender with the loudest voice, will not work on social media. Being flexible, listening, and engaging in conversation are what really gain results through social media. Dave Kerpen wisely warns businesses of what social media cannot do:



* Social media cannot make up for a bad product, company, or organization

* Social media can't lead to overnight sales success

* Social media is not free as success will take time and effort



For me, the power of the book is how Dave Kerpen combines the theoretical importance of social media with the practical strategies for utilizing their empowerment effectively. The author focuses on Facebook, but includes information on using the other major social medial platforms as well. Dave Kerpen shares the techniques of effective listening and engaging, and illustrates them in action through the effective use of case studies and anecdotes. Along with the information, the book becomes a hands on manual with the valuable inclusion of action items embedded in every chapter. Dave Kerpen sticks effectively to his overall theme of being likeable, with all of the strategies and tactics geared toward that overall goal.



I highly recommend the step by step guide book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen, to anyone seeking a clear and concise road map, to better understanding and utilizing social media the right way, for building a business. The author demonstrates that using social media effectively is the understanding that it is more than being about marketing, but a holistic system for listening to and engaging customers in new and empowering ways.



Read the insightful and very helpful book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen, and discover how the real secret to being a likeable company is creating a business that is worth positive discussion among customers. A company that listens to, engages, and empowers its customer base will go far toward having many Likes added to their social media pages.

Tags: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), Dave Kerpen, social media, business book reviews.